Evaluation Question Four

How did you use media technologies in the construction and research, planning and evaluation stages?

Research

When we first started to look at different songs we could choose for our music video; we started to research on youtube through different music video's where we would look at different artsist and their songs. To see if we could choose a song from this and get ideas form the video itself. This is where we found the list of song choices we had to coose between. Youtube helped because we would not have found our final song and the ideas from different music videos.

Also we just looked on google images into the style of the artist; Michelle Branch because the style of the artist has to match the genre of the song. Researching into this helped us find the style of our artist; skinny jeans and dark make-up.

Planning

After we had finished researching the song and artsist we had chosen, we needed to use the media technology; Blogger. To plan our own music video on. Stating when we would be filming, the research we had done and different ideas involving our music video and ancillary tasks. In my case; there are two lots of planning on my blog due to the change of song choice because the first choice didn't work out so well.

Construction

When constructing our music video, digipacks and adverts we had to use a range of different media technologies. To edit our music videos we used Imovie HD. Which gave us the technology to upload our footage from a camera and edit it. Making it so we could add in different tranisitions, cut clips down and add in new effects.

When we were actually filming our music video, we used a normal video camera. Where would be go to different locations and play the song in the background and capture different footage.

For my digipack and advert, we used my sisters camera that looks a lot like this one. We used this to take pictures so we could upload them on to the computer and edit them.

When I upoladed the pictures onto the computer, the construction process was still going on because I began to add effects the photo's I had chosen to be in/on my digipack and advert. I also added text into them as well. To make them look very real and professional.

Evaluation

After doing all of the researching, planning and construction we knew we needed to evaluate our main product and ancillary tasks. I have used two media technologies to evaluate all three of my media products.

The first one was; Prezi. Where we had to create a presentation stating all of the questions that are on this blog. Just adding bullet points and images, then we had to present this in class.

The second one was; Blogger. This blog is answering an evaluation for example. I am posting all of the evaluation questions and answers on my blog in different posts.

Evaluation Question Three

What have you learned from your audience feedback?

When trying to get feedback on our work we recieved a lot from our class after our first draft of the music video. With the ancillary tasks I recieved feedback after it was all done, so anything that i learn, that might be negative; I will say it would be what I will improve next time when creating and editing work like this. Now the easiest way to get feedback on our digipacks and adverts were to post the pictures on facebook. The only bad point about this would be; the feedback would be byast because the comments would be from friends. Though I did ask them to be as honest as they could.

Digipack

This is the feedback I recieved from my digipack:

The first comment is saying it looks professional, so I asked them what I could improve on and he said maybe to change the colour of the songs on the song page because it is hard to read on the orange and white background. Another postive point was the colours, the audience seemed to like my autumn colour scheme that I have used on my digipack. From the feedback; the only improvement I would make would be the colour of the songs so the audience would find it a lot easier to read.

Advert

I also posted my advert for the album on facebook to recieve feedback. A lot more people seemed to like the advert more than the digipack because of the nature of the photo. The pose seems to be the main positive point that most people point out. This is what the feedback said:

All together six people liked the overall photo. Most of these people said what they liked about the photo and what they thought I should improve. Two people said that I should have gold stars instead of just the words and have it rated at, at least four stars. Which I will next time when doing work like this. Jodi also said that this advert goes very well with our music video due to the artist's overall look. Though another person said they did like the use of Q rated it... but two people said it didn't work as good as it could so I would change it next time. Alex said that she noticed that the picture and the artist resembled sadness and love which is what the song is all about. Which is good to know that the image has come accross well and the audience has taken it well. Lauren said that maybe to make the Q statement a bit bigger like everyone else she liked this part of the advert and to sharpen the hands to make them not so blurry. Which is a good idea to make the image a whole lot sharper and noticeable. The last toe people said that they thought it was very proffessional and liked the colour use, also to maybe change the background a bit because you cant see the O in out. All of the feedback is very good and has made me see what I would change or improve.

Music Video

A few months ago I posted the feedback from the class on our music video. This is the link to the blog post: http://adeyleigha2media.blogspot.com/2011/01/music-video-feedback.html

We had time to make improvements on a lot of the negative points we recieved about our music video. The main negative points we recieved from the feedback was; the shakey camera shots and some of the shots were a bit too long. So we changed this in our music video. Filming some more singing parts; making them not so shakey anymore and cutting the clips down in editing. So the audience could relate to it a lot mor, growing a lot more understanding as well. Though we improved these negative points, there were a lot of positive points that they pointed out as well. They liked the use of our storyline; including the notes and mirror scene. A lot of the audience also thought our editing was very good as well, espcially the scene we slowed down where the artist is running.

This is what I have learnt form the feedback we have recieved. For the music video we did have time to change the things the audience thought needed to be improved. For the digipack and advert however; the improvements couldn't be done because I ran out of time. Though the positive feedback reflects that ther improvements aren't really needed.

Evaluation Question Two

How effective is the combination of our main product and acillary texts? When looking at the main product which is the music video and the ancillary texts which are my digipack and advert the combination is very affective when looking at the mise-en scene particluarly. Mise-en-scene. For our music video; the mise-en-scene we used was in a field with a lot of fog. Giving a mysterious, natural and earthy feel to the whole video and the artist herself. Also the autumn colours of brown, orange and green also obviously showed up in the video. In my digipack this is what I have gone for. I have used an image of trees and added an effect. This goes very well with the overall layout and image of the artist. The music video corresponds with the digipack because of the mise-en-scene. Also as I have said, the colours as well. The colour scheme in the video is full with autumn colours, the digipack is also full of these as well. Corresponding to the artists indie, earthy and natural look. One that that the combination between my music video and advert is effective would be the close-ups. In our music video we use a lot of close-ups which really give the appeal of the artsist because it looks like they have demanded close-ups like madonna's record company do. So we can see a lot more of the artists image.

Evaluation Question One.

In what ways does your media product use, develop or challenge forms and conventions of real media products.

Music Video

http://www.youtube.com/watch?v=hc9k3-fwwYM

When looking at our music video for Michelle Branch's song: Everywhere and Michelle's orginal music video; we have indeed challenged, used and developed certain areas of the original media product. When we started planning our music video, we had to do some research into the songs genre and the artist that would be singing it's image. So we noticed looking at Michelle's video that the artist needed to look like a indie rocker. We wanted to develop and use this image in the music video by giving our artist the same dark make-up as she had. Just some eyeliner around the eyes. Though in terms of clothes we challenged the original video becuase they used darker colours. We used bright colours; where the artist was wearing a multicoloured top and blue jeans. We wanted to challenge this because though we wanted her to look like a rocker, we wanted to show the indie and bright side to her as well. So we didn't 'copy' the original video and it had a sense of softness about the artist too. We also challenged the whole colour scheme of the music video. When looking at Michelle's music video it has a dark sense to it, there is not a lot of colour around. We wanted to challenge this because we wanted a lot of colour because we wanted to make our singer look different to the orginal singer. Also because our singer is blonde and much lighter colours match with her overall, Michelle is brunette and darker colours match her skin tone. In michelle's music video, we noticed quite a lot of it was filmed inside. We didn't want to do this because we didn't have the resources and surroundings that Michelle did, it wouldn't look as well done as her's does. Michelle is in a tall building, looking over New York. How could we campare to that? Our mise-en-scene is completely different to hers because we filmed it in a flim with a lot of fog around. We loved the fog and so did our class. We challenged the mise-en-scene for a few reasons because one; we couldn't get a flat in New York and two; we thought the surroundings would make the artist look more edgy and though she has a soft side, she is also edgy as well. Though most of Michelle's is filmed inside, there are some scene's outside as well. We have used a convention from Michelle's video which we though would go quite well with the song and our overall video. This was a running scene where the artist is looking for the boy that she can never find. We used this scene also the effect used as well. Which was to slow it down as well. We also conformed to the original media product because we used a lot of close-ups, showing the emotion in the artists face.

Digipack

This is Michelle Branch's real media product:

This is my digipack:

As you can see I have used and developed the colour scheme of the digipack. The autumn colours went very well with the artists overall look. Though my digipack challenged the original product's conventions because I did not use all of the digipack space for a picture of the artist. This is so I could make the digipack look more creative like the artists look.

Prezi Evaluation finished!

http://prezi.com/wdijffyynv6i/adrienne-pilkington-a2-media-evaluation/

In the process of creating our evaluation presentation.

We are very near finishing our evaluation presentation. Though we are having trouble uploading the pictures of our digipacks and adverts of our artists on to the presentation. Every time we try to upload the pictures, we need a password to upload them. We have seen the techinicians and there is nothing they can do to help. So we will need to upload these pictures from home; we cannot do it at school. Apart from this, we are very nearly there with our presentation.

Starting our evaluation!

Today we have been starting our evaluation presentations on Prezi, we have been given the four evaluation questions.