Andrew Goodwin's Music Video Theory

Andrew Goodwin: Dancing in the Distraction 1992
Andrew Goodwin: Dancing in the Distraction 1992
Theory:
1. There is a relationship between the lyrics and the visuals (with visuals either illustrating, amplifying or contradicting the lyrics.)
Example: Taylor Swift - You Belong With Me
http://www.youtube.com/watch?v=VuNIsY6JdUw&playnext=1&videos=Si6Yv204L14&feature=artistob
2. There is a relationship between the music and the visuals (again visuals either illustrate,amplify or contradict the music.)
Example: Mitchell Musso - Hey
http://www.youtube.com/watch?v=oH3skU9C4T8
3.Particular music genres may have their own music video style and iconography (such as live stage performance in heavy rock.)
Example: Westlife- Flying Without Wings (Boy band Pop)
http://www.youtube.com/watch?v=G1LEISP6e9c
4.There will be demand on the part of the record company for a lot of close-ups of the main artist or vocalist.
Example: Justin Bieber - One Less Lonely Girl
http://www.youtube.com/watch?v=LXUSaVw3Mvk&ob=av2e
5. There is likely to be reference to voyeurism, particularly in the treatment of females, but also in terms of the systems of looking. (screens within screens, binoculars, cameras, etc.)
Example: Aaron Carter - I'm All About You
http://www.youtube.com/watch?v=dpqGEUQK1CU
6. There are likely to be intertexual references either to other music videos or to films and tv texts.
Alien Ant Farm - Movies
http://www.youtube.com/watch?v=LJ2t4jfVTiU&feature=channel